Blog
Don’t Be a Lone Ranger! Go With Your Priceless Board of Advisors
Even the guy with “Lone” in his name had a confidant. Regardless of whether your business is classified as a sole proprietorship or not, there is no reason to go it alone. Let’s go back to the topic of advisors for a minute. Yes, you need them for growth of any kind....
Challenging Your EXISTING Author Business: Do You Have the Right Drivers In Place?
If you have an author business in place, it's your job to evaluate the success of it as it grows and you produce more content to distribute. Here is a little about my journey as an owner of an author business to help you with yours. Finding the Right Business Driver -...
What Business Driver is Right for Your NEW Author Business?
Years ago, I contributed to Building A Business, Building A Life: Incredible Stories of Women Entrepreneurs. (Bonnie Daneker, Tana Gildea et al.) with a contribution entitled: “Bigger is not always Better.”
What Kind of Author Business Do YOU Have (or Want to Have)?
How you do business is influenced by your choice of strategic drivers, and I learned the hard which was best for me. Being of entrepreneurial mindset, I challenged the "three strategic driver" principle (Operational Excellence, Customer Intimacy, or Product...
Co-Author Case Study
You don't have to be a foodie to enjoy this story of one of Campbell Soup Company’s marquis brands. We set the story straight on the creators of the famous sauce, and here’s why you should read it: Revenge, passion, sex, intrigue, politics, high drama, and...
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