You don’t have to be a foodie to enjoy this story of one of Campbell Soup Company’s marquis brands. We set the story straight on the creators of the famous sauce, and here’s why you should read it: Revenge, passion, sex, intrigue, politics, high drama, and accomplishment. It’s in there. 

Project Title: “It’s In There! The Innovation, Dedication, and Determination Behind the Birth of Prego Spaghetti Sauce” by William M. Hildebolt, PhD and Bonnie Daneker

Genre(s): Product History, Memoir, Business, Agriculture, Science

Services: Project Management, Consulting, and Co-Writing

Timeline: 14 months from 1st Meeting to Published Book (Aug. 2016 – Oct. 2017)

Publisher: The Ohio State University

Press Summary: You don’t have to be a foodie to enjoy this story of one of Campbell Soup Company’s marquis brands. We set the story straight on the creators of the famous sauce, and here’s why you should read it: Revenge, passion, sex, intrigue, politics, high drama, and accomplishment. It’s in there.

Initial Meeting: Dr. William (Bill) Hildebolt and his wife greeted me warmly as we discussed his vision of the book and the impetus to write it. As Bill told it, when he had heard that someone else had been given credit (by Malcolm Gladwell on his TED Talk) for creating that $30 Billion product, he almost fell out of his chair. Bill knew he had to right that wrong by telling the true story of Prego Spaghetti Sauce and the people involved. As lead on that product’s development (and many other Campbell foods), Bill was the natural choice to do so.